Frequently Asked Question

What are the advantages and disadvantages of PPC?

Last Updated 2 years ago

The benefits of running PPC advertising include:

  • Cost effective - because you only pay when a user actually reaches your website, it can be good value for money. You can choose to spend as much or as little as you like.
  • Targeted - you can choose your audience according to demographics like location, language and device
  • Measurable - PPC campaigns can be set up to carefully measure effectiveness. You can determine exactly how much your return on investment is.
  • Customizable - as you run your campaigns, you can make many small adjustments to improve based on what works best.
  • Fast - you will see the impact of your PPC efforts almost immediately. Organic search engine optimization (SEO) tactics can take months to make a difference.

Disadvantages of pay-per-click advertising

Some of the challenges of PPC advertising include:

  1. Time investment - you can’t just set up your PPC campaigns and leave them. You need to invest time into optimizing and improving to get the best results.
  2. Skills required - it can take some practice to set up effective campaigns. Many businesses choose to use a specialist agency.
  3. Costs can quickly add up - if you aren’t monitoring and optimizing your campaigns to make sure you get a return on investment, money could be wasted. You will need to allocate budget for PPC campaigns, unlike SEO tactics where the investment is time and skills.
  4. Clicks and visits don’t always lead to sales - you will need to convince the user to ‘convert’ once they reach your website's landing page.

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